A Guide to Behavioural Finance (Mar 2020)

This guide discusses the  different financial planning attitudes, values, and biases that both financial advisers and investors may have. Such attitudes, values, and behaviour can cause significant impact, be it positive or negative, to the stock market. But by understanding and applying concepts in behavioural finance, both financial advisers and clients may mitigate these drastic effects on investments.

  • Behavioural finance is an area of study focused on how psychological influences can affect market outcomes.
  • Behavioural finance can be analysed to understand different outcomes across a variety of sectors and industries.
  • One of the key aspects of behavioural finance studies is the influence of psychological biases.

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